Becoming a Content Creator in 2024?

So you've been watching videos from creators like Ali Abdaal, Patt Flynn, Gary Vee and you've decided that you want to become a content creator in 2024.

First of all...

That's amazing 👏

I believe content creators will be some of the biggest drivers of our economy in the future.

We're already seeing content creators making dents in industries like energy drinks with PRIME, cosmetics with Huda Beauty, confectionary with Feastables, and so much more.

Naval Ravikant - an absolute genius investor and entrepreneur shared his concept on leverage called the *4 Levels of Leverage*

All the way at the top is media or we call it "content".

He explained it like this way on his podcast...

Okay I know we went off on a completely different tangent there, but I wanted to share why becoming a content creator in 2024 is significant.

Let's get started with the guide.

The purpose of this guide is to help you go from zero to one as a content creator.

1. Finding your niche

Now this is an advice thrown around a lot by many creators and entrepreneurs on the internet.

But I think the "find your niche" concept is garbage 💩.

I'd rather do what they did, instead of what they say.

What does that mean?

If you take a look at some of the biggest creators on YouTube - they didn't have a niche.

MrBeast started off as a streamer playing Minecraft and Call of Duty in his early days, now he makes insane stunt and challenge videos.

Ali Abdaal started off making song covers, tips & tricks for medical college students and how to prep for exams, now he makes productivity, self development and business videos.

Yes Theory started off with social experiment videos, now they make some of most EPIC documentaries on YouTube 🔥.

This is just a minute number of creators who's niche changed over time.

So if you're struggling with finding your niche, here's what you need to do - Make content on what you're passionate about right now.

It could be about working out, meal prep and getting jacked.

It could be you trying different side hustles on the internet or IRL.

It could be you learning how to play the piano or guitar.

It could be anything.

If you want to survive as a content creator in the long-term and not burn out you should make content on what you enjoy instead of trying to force yourself into a niche.

2. Focus on one platform

When you look up to the top creators - it's easy to assume that the reason for their success is because they have distribution across multiple different platforms.

But that's not where they started.

They all started by focusing on just one platform.

Overtime, when they had access to more time, capital and resources they were able to diversify their content to multiple platforms.

I know the times have now changed and you want to gain as much eyeballs as possible, but it wouldn't matter if you're not able to stay consistent.

Consistency trumps everything.

(I've got a story to share about consistency - so keep reading 🤫)

3. The rule of 100

I learned this rule from Noah Kagan (the founder of AppSumo).

It's a pretty simple rule -

You don't complain or quit until you do a 100 reps of a specific task / project.

100 YouTube Videos.

100 Blog Posts.

100 Instagram Reels.

100 TikToks.

100 Email.

and so on.

Starting out as content creator can be pretty discouraging to our dopamine addicted brains - we want results today, we don't want to be patient.

Your first TikTok didn't go viral?

I guess TikTok's not gonna work.

Your first YouTube video only got 12 views?

I guess YouTube isn't for me.

Guess what?

I'm literally writing this article to 6 subscribers on my email list (out of which 3 are mine lol)

Now why am I spending time to write for 3 readers?

It’s because I believe in the "Rule of 100" and I'm gonna keep publishing every week until I have 100 articles published.

4. Consistency

Story time…

Justin Welsh is a Solopreneur who made $7.5m by himself in the last ~5 years with 91% profit margin and he has over 480,000 followers on Twitter.

That's a lot of money and following for a Soloprenuer.

Now what most people would notice is his following and the money he makes.

But I noticed something very specific.

These are the timestamps of tweets he posted in the last 7 days ☝️

Consistency.

He posted a tweet at around the same time everyday in the last 7 days.

I can continue taking these screenshots for the last 365 days and I would get the same results.

This is a screenshot from his tweet from 10 months ago 👇

He has been consistent with tweeting everyday for over 600+ days 🤯.

Now that's a creator that will not be beaten by the algorithm.

Same goes to all the creators that made it.

They were all consistent.

See... everybody loves a neat hack or trick to go viral and there's a possibility you could viral - but it's up to the algorithm and luck.

If you're serious about becoming a content creator, you don't want your future to be dependent on the algorithm or luck.

You want it to be dependent on *you* and the only way you can make sure it's dependent on you is by being consistent.

Consistency doesn't have to be you tweeting every day.

It could be publishing an article every week (like me right now)

Or it could be posting a TikTok every two days.

However you want to do it - stay consistent.

5. Coming up with ideas

Now the last thing you need to make progress is ideas.

What are you supposed to talk?

What are you supposed to write?

What are you supposed to make a video about?

So... here's what you need to do.

Head over to the article I wrote last week and read → How to come up with content ideas for your brand?

Liked what you learned this week?

Let me know by replying to this email or email me at [email protected]

Until next week ✌️

-Amaanath